Tourism ministrys new film awarded in Berlin

The tourism ministry's new film "Find What You Seek" received the first prize at the 11th Golden City Gate Tourism Media Awards Ceremony held in Berlin Friday to coincide with Indian Tourism Bourse (ITB) Berlin 2013. The Golden City Gate is an international film, print and media contest for the tourism industry. The awards ceremony is held every year at ITB Berlin, the world's leading travel trade show. The competition provides tourism advertisers an opportunity to participate in the contest for presenting their new creatives. All entries are assessed by 45 independent international expert jurors with strong industry background. Tourism Minister K. Chiranjeevi had launched the new campaign, "Find What You Seek", as the second phase of Incredible India Campaign at WTM 2012 last November, along with the new domestic campaign "Go Beyond". By launching new campaign, the tourism ministry has made a paradigm shift by shifting the focus from destinations and products to consumers (travellers). The new campaign emphasizes that there is something for every traveller in India and every traveller can find what he or she is seeking while travelling in our incredible country. "Go Beyond" urges travellers to travel beyond the obvious, the known destinations to the lesser known destinations.